Email

Throughout my career, I’ve been fascinated by how many of my stakeholders treat email marketing as being less valuable than web marketing, when the reality is that B2B customers are far more likely to engage with web content after they’ve been nurtured through email. So, while these email samples are not as visually attractive as my web samples, I’d point out that their very high engagement and click-through rates are what really drove the product adoptions on the landing pages.